Wayne,
Another route that you might want to consider is Datazone's Miramo Personal Edition. This tool was designed just for this type of operation.
See: http://www.miramo.com/english/overview/dp_download.html
I use it to create catalogs, directories and all sorts of other database driven publications.
You might want to also see this thread for additional info: http://forums.adobe.com/thread/1380660?tstart=0